Email Tracking is a unique feature that other digital download apps don’t have on Shopify.

You can find this feature on the Order pages. If you go to the app > go to “Orders” > click on an order > scroll down to Email Tracking.

What plan do I need?

You will need the Growth plan or higher to unlock Email Tracking.

Reasons why it’s helpful

Some reasons why Email Tracking is helpful are:

• Some customers claim they have not received the email and go to their bank to file a chargeback saying they have not received the products.
• Understand how customers interact with your emails.
• Increases trust and professionalism
• Improves your overall brand

About Email Tracking

This gives you the ability to see:

• If your customer has opened the email
• If the email has bounced
• Type of email that was sent
• If there was an email sent

Types of emails

• Download delivery email – the normal download email sent with an order
• File replace email – when replacing an asset with a new version
• Pre-order email – when using release dates

Updated on: 18/07/2025