Bulk-send download emails to your customers

To send download emails to many customers, there are three methods that allow this:

Method 1 - Using the Replace file function. Only deliver 1 asset at a time. Maximum of 10,000 emails.
Method 2 - Using the customer account downloads function. Deliver multiple assets.

All of these methods will bulk send emails to your previous customers. You just need to decide which one you would like to use for your use-case.

What plan do I need?

Method 1 - Using the replace file method, you will need the Basic plan or higher. This only works with one asset at a time. You cannot send a single email with multiple assets.
Method 2 - Using the customer account method, you will need the Premium plan.

How to do it

Method 1 - Replace file method

This method has a temporary maximum send limit of 10,000 emails. Please use method 2 to send more than 10,000. This limit is expected to be removed in Q3 with our upcoming new bulk-send feature.

How does this work? The download emails will only send to customers that have bought the Shopify products that the asset is attached to. Please ensure that you have attached the asset to the correct products before continuing.

Go to the Asset page
Click the "Replace" button
Replace the asset with the same asset
The app will display a checkbox to ask if you want to inform any previous customers of the newly updated version. If you do want to inform them, enable the checkbox, and the app will send a download email to each of those customers that have bought the Shopify product that the asset is attached to. The app will read the products that are attached to the asset, then find all orders that bought that product.

You can customise the email templates for the Replace file email by following this guide.

Method 2 - Customer account method using your email software

How does this work? This method works by informing your customers that they can access their downloads inside their customer account order pages. You will need to inform them using your email marketing software or similar to login or create an account using the same email that they used for the order.

Enable customer account downloads by following this guide. This will show the downloads automatically for all your customers in their accounts, even if they haven't created the accounts yet.

Inform customers in bulk by using your email marketing software

Simply use your email marketing software (Klaviyo or similar) to inform your chosen list of customers that they can access their downloads in their accounts.

Some customers may not have created an account, so you will need to tell them that they can create an account using the email that they used for the order, and all of their orders will automatically appear in their account.

Updated on: 18/07/2025

Was this article helpful?

Thank you!