Before we start

It’s important that you understand mail servers before you make customisations.

“Email deliverability” is very important. Mail servers around the world check the characteristics of emails, and if they find spammy characteristics, they will send the emails to the spam folder.

Guidelines to have good deliverability

Are some of your customers complaining about emails not being delivered? If they are, then read the below:

Use appropriate wording in your email content, subject line, and email name
Do not overload your download email with images and “marketing” stuff. This will red-flag mail servers
Keep it professional. Don’t use full caps lock words or anything that doesn’t look professional
If you use spammy buzzwords and emojis, mail servers are going to think the email is spam

Testing your email deliverability

You can actually test your email by using Mail Tester. Simply send a test email from the email template customisation page to the email that the site provides.

Which plan do I need?

It’s possible to edit email templates if you have the Growth plan or higher. This allows you (the store) to customise messaging for your “fulfilment”, “pre-order release”, and the “update file” emails.

Video tutorial

All you need to do is:
Go to Settings
Go to Edit email templates

How to add a logo to your email

It’s actually quite simple. All you need to do is host your logo on Shopify, then add the image URL to the template.

Go to your Shopify dashboard
Go to "Content", and then "Files"
Click the "Upload files" button



Upload your logo & copy the link



Go to Fileflare, then go to “Settings“
Click “Edit email templates“
Click the image icon



Paste the link in the “Source” box, then make sure the size is not too large



Click “Save“

Full guide

Learn more in our full guide.

Guidelines for the best email deliverability

Using the default email address

By default, Fileflare will use its own email address to deliver the emails (noreply@digital-downloads.com). You can change this and connect your own email address if you choose.

If your customers are complaining about the emails falling into the spam folder, then read the below. Mail servers read the contents of emails and judge whether they are spam:

Use appropriate wording in your email content, subject line, and email name.
Do not overload your download email with images and "marketing" stuff. This will be flagged as commercial promotional material and have a high chance of falling in the spam folder.
Keep it professional. Don't use full caps lock words or anything that doesn't look professional.
Read Google's sending guidelines. Read the parts "Message formatting" and "Sending guidelines".

If you use spammy buzzwords and emojis, mail servers are going to think the email is spam.

If using your own email address to deliver

If you have connected your own email address to Fileflare to send the downloads, you can learn how to improve your email deliverability on your email domain.

Updated on: 09/02/2024